City signs to show visitors ‘way’ toward downtown

By Mallory Turner - Student Intern

The City of Clinton will continue its effort toward attracting travelers to the heart of Sampson County, with new signs soon to be installed that will point the way toward attractions in the downtown and surrounding area.

Mary Rose, the Clinton-Sampson Planning director and manager of the Clinton Main Street Program, confirmed that nine new signs will be installed by mid-July throughout downtown Clinton. The wayfinding signs will direct visitors to the city toward areas such as the J.C. Holliday Library, Sampson County History Museum, Clinton City Market and the Sampson County Courthouse.

The wayfinding project included the lease of two billboards along Interstate 40 between Wallace and Rose Hill last year, an effort to catch the attention of travelers passing by.

“The billboards have been our first venture into utilizing our new brand to promote the downtown and the City of Clinton outside Sampson County,” Rose remarked.

She said that upon installation of the billboards, the Clinton Main Street Program conducted a survey over a three-month period of “patrons to our downtown businesses,” which reflected that 9 percent of the respondents were visiting because they saw the billboards located on I-40, and it was their first time visiting the City of Clinton.

New wayfinding signs will be located on Martin Luther King Jr. Boulevard, N.C. 24 and N.C. 403, all directing traffic toward the downtown Clinton area.

The wayfinding system will continue to grow, with the hopes of adding downtown parking lot identification signs as well as city facility signs into future budgets, said Rose.

There will also be the addition of a “Welcome to Downtown Clinton” sign, which the Downtown Dash, an annual 5k, 10k, and Fun Run that is held is Downtown Clinton, contributed $6,000 toward from its 2015 event proceeds.

In the coming months, Rose said that the Clinton Main Street Program as well as other community partners will be discussing strategies to market the community and downtown “to those who reside in not only surrounding counties, but also other parts of our state as well as outside of North Carolina,” she noted.

More wayfinding signs may be purchased in the future as the budget for the city permits.

“Our Clinton Main Street Program committee members are looking forward to the installation of our new wayfinding signs and are hoping the community is pleased with the final design chosen,” said Rose.

Reach Mallory Turner at 910-592-8137.

By Mallory Turner

Student Intern

Reach Mallory Turner at 910-592-8137.

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