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Last updated: May 14. 2014 11:11AM - 249 Views
By Janna Bass Contributing columnist



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Someone once made the reference that the market within Sampson County is only so big, so how are our local businesses going to continue to grow their business to be successful? While the question caught me off guard, it also made me think. Yes, each businesses piece of the pie seems only so large, however, what if we expand the entire pie. One opportunity for local businesses to grow their customer base and their “piece of the pie” is to market to one of the fastest growing populations within Sampson County and the United States — the Latino community.


This week planning has begun for a new event taking place on June 12t — “The Latino Market: Outstanding Opportunity.” Moderated by J.W. Simmons, this event will focus on a panel comprised of business owners that currently market to the Latino community. These business owners will share testimonials of what they are doing to advertise to this growing market as well as showcase the benefits they have had. Latino business owners will also be on the panel discussing how local businesses can bridge the gap between cultures and more guidance on how to market to the Latino community.


A few of the local business owners that will be on the panel include Gary Wayne Hall from Sessoms Jewelry, Dwight Horne from Clinton Furniture & Appliance, Jim Johnson from BB&T, and Enrique Coello from Progress Media Company.


I look forward to their insight about this growing market within Sampson County and their testimonials of how it has impacted their business. I encourage you to Save the Date for this June 12 event, being helf from 5:30 p.m. to 7 p.m. at Sampson Community College. The goal is for each business owner in attendance to leave with a better understanding on how to market to the Latino Community and the impact it could have on their business.


Lastly, as this week is National Small Business Week I encourage you to shop local and support our small businesses. Each year, since 1963, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from across the nation through National Small Business Week. I encourage each of us to take part and support our local small businesses and thank them for their contribution to our economy.


For more information about “The Latino Market: Outstanding Opportunity” June 12 event or the Clinton-Sampson Chamber of Commerce give us a call at 910-592-6177 or visit our website at www.clintonsampsonchamber.org.


(Editor’s note: Janna Bass is the executive director of the Clinton-Sampson Chamber of Commerce and a weekly columnist for The Sampson Independent.)


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