RALEIGH — Last year, nearly 160,000 Girl Scouts experienced a revolutionary update to the iconic Girl Scout Cookie Program: the Digital Cookie™ platform. With Girl Scouts’ first-ever national digital platform, Digital Cookie 1.0 gave girls the opportunity to sell cookies via website or mobile app. Bringing twenty-first-century technology to the classic piece of Americana that is the Girl Scout Cookie Program, this initiative was a first step in preparing girls to be leaders in the high-tech, fast-paced, e-commerce world of today.
As the 2015-16 Girl Scout Cookie season gets underway, girls from Girl Scouts – North Carolina Coastal Pines are excited to embrace another cookie season using the Digital Cookie mobile application, which lets girls take in-person orders using a unique mobile app, allowing for credit card processing and direct shipping, in addition to directing customers to a transaction-based website where cookies can be purchased.
“We are proud to be utilizing the Digital Cookie sales platform for the second year, and we are excited to be championing all of the vital twenty-first-century skills girls are learning through this unique program,” said Lisa Jones, CEO of Girl Scouts – North Carolina Coastal Pines. “This platforms allow us to grow our financial literacy program while remaining true to the core principles taught by our iconic cookie program. Digital Cookie 2.0 expands the tools available to girls to set and monitor their goals, interact with customers, and most of all, to succeed.”
The mobile application, launched last year, will retain its strong presence in the Digital Cookie platform lineup in 2016, ensuring that Girl Scouts from Girl Scouts – North Carolina Coastal Pines can continue to learn vital skills in online money management, m-commerce, and goal tracking, among others. Digital Cookie 2.0 represents a continuing evolution toward one fully immersive online experience — made possible by Dell and Visa and available to all Girl Scout councils in 2017 — that will ultimately give Girl Scouts everywhere an opportunity to engage in both web-based and mobile sales.
“We are so proud of the councils who have helped us roll out the Digital Cookie platform, as they are continuing to lay the groundwork upon which we are building and enhancing the mobile sales experience for girls everywhere,” said Anna Maria Chávez, CEO of Girl Scout of the USA. “We look forward to continuing our collaboration with Girl Scouts – North Carolina Coastal Pines and ensuring we are providing today’s girls with the skills they need to be tomorrow’s leaders.”
As with the traditional cookie program, the net revenue earned from the cookie sale will remain with the Girl Scout council sponsoring the sale. Girls decide how to spend their troop cookie money and reinvest it back into their neighborhoods through community service projects and learning experiences, like travel opportunities. Because 100 percent of the net revenue raised through the Girl Scout Cookie Program stays with the local council and troops, customers who purchase Girl Scout Cookies are not only getting a delightful treat—they are also making an important investment in their communities.
Girl Scouts – North Carolina Coastal Pines will begin using the platform at the start of its cookie-selling season on Jan. 16. Visit www.girlscouts.org/digitalcookie to see if Digital Cookie is available in your market. For information about Girl Scouts – North Carolina Coastal Pines’ 2015–16 cookie season, visit www.nccoastalpines.org.