Newspaper initiative includes local students, businesses

By: By Kristy D. Carter -

Students from Sampson County and Clinton City school systems will once again have the opportunity to create real newspaper advertisements as part of a collaboration between local schools, well-known area businesses and The Sampson Independent.

The winning ads from the elementary students will be revealed on March 20, and students will earn a certificate to the business they represented in their drawing.

In observance of Newspaper In Education (NIE) Week in March, and due to the success of the initiative last year, Sampson Independent media director Shannon Best said the the newspaper initiated the effort once again this year, and will be showcasing the best ads prepared by local students for businesses in Sampson and surrounding counties.

According to Best, the businesses will sponsor a specific grade and school and those classes will design an 8.5×11 inch design for the businesses, who will then select the winners. Winners chosen by the business will be presented with $10 and a certificate and their picture will be in the newspaper, along with their drawn advertisement.

Students from L.C. Kerr, Butler Avenue, College Street Pre-K, Plain View Elementary, Roseboro Elementary, Hobbton Elementary, Union Elementary and Harrells Christian Academy will create ads for more than 15 businesses.

“We decided to celebrate NIE Week last year by bringing back the Class Ads that were a favorite among businesses a decade ago,” said Best. “The businesses clearly enjoyed the partnership, because there were even more participants this year. This gives the children an opportunity to learn more about the local businesses and show their creativity.”

NIE Week, an initiative of the American Press Institute, recognizes the accomplishments of NIE programs across the country and around the world. It is celebrated annually during the first full school week in March. Every Tuesday, the Independent includes an NIE page in its edition and those Tuesday papers are delivered to every school in Sampson County, an effort that has happened for decades.

Best recalled when she was a third grade student at College Street School and the impact winning the Independent’s contest had on her.

“I’m pretty sure when I saw my ad in the paper in 1988 for Southern States, that was when I decided I wanted to go into marketing,” Best attested.

Businesses participating in the NIE endeavor include N.C. Sweet Potato Commission, Freedom Family Homes, Carolina Furniture, Dairy Queen, Smith Tire, McDonalds, Clinton Parks and Recreation, Bojangles, Sampson Regional Medical Center, Tires Inc., Quality Equipment, Four County, Matthews Cards and Gifts, Baggett’s Jewelry, South River EMC, James Trading Company and Simpson & Holland Appraisal.

By Kristy D. Carter

Reach Kristy D. Carter at 910-592-8137, ext. 2588. Follow us on Twitter at @SampsonInd. Like us on Facebook.

Reach Kristy D. Carter at 910-592-8137, ext. 2588. Follow us on Twitter at @SampsonInd. Like us on Facebook.