RALEIGH — Subway® restaurants recently launched a partnership with the North Carolina Department of Agriculture’s Got To Be NC program. Got To Be NC is the official statewide membership program of the North Carolina Department of Agriculture and Consumer Services that promotes products that are grown, raised, caught and made in North Carolina.
Subway® restaurants purchase more than 4 million pounds of North Carolina grown tomatoes, cucumbers and green peppers each year. “At Subway®, we always strive to serve the freshest ingredients we can,” said Issa Salman, longstanding Raleigh area Subway® franchisee. “We’re proud to be serving locally grown cucumbers, green peppers and tomatoes during the local growing seasons, and to be supporting North Carolina farmers and the local economy.”
“We are very excited to have this opportunity to partner with North Carolina’s largest restaurant chain,” said North Carolina Agriculture Commissioner Steve Troxler. “This promotional campaign exemplifies what the Got To Be NC program is all about. The Subway® brand has the power to bridge that gap of what the consumers want and what our farmers are already offering – wholesome, local products produced right here in North Carolina.”
The Subway® and Got To Be NC advertising campaign features two local farming families. The Perez Brothers located in Hendersonville is a farm run by four brothers for more than a decade. They grow tomatoes and peppers.
Also featured in the campaign is DL&B Enterprises, a farm that was started by Doug and Linda Wilson 47 years ago in Clinton. Prior to that, Doug’s parents worked the land and today his daughter and son-in-law, Pete and Christy Bustabad, are both heavily involved in the operations. “It is really humbling to know that our peppers and cucumbers from a farm in Clinton have the opportunity to be served on a sandwich that is being fed to consumers in one of the most popular restaurants in the country,” said Christy Bustabad, a third-generation farmer of DL&B Enterprises.