The Piggly Wiggly stores in Clinton and Roseboro, whose sale was announced last month, will be converted to Carlie C’s in a switch will take place this Sunday, it has been announced in a joint letter to customers.
“While it was our desire that the stores continue to operate as Piggly Wiggly, we were unable to obtain approval from Piggly Wiggly LLC, NH. Thus we will be converting the stores from Piggly Wiggly to Carlie C’s IGA,” the letter read.
The letter was signed by Michael Lindsay, president of Paramount Foods (Piggly Wiggly), and Mack McLamb, president of Promise Foods Inc. (Carlie C’s). The presidents thanked customers for their loyalty to the Lindsay family and Piggly Wiggly over the past decades, reminding customers that the Piggly Wiggly stores in Clinton and Roseboro had been purchased by the parent company of Carlie C’s.
That was first announced March 17.
Customers were informed that the stores would be closing at 6 p.m. on Sunday, April 9, will be converted to Carlie C’s IGA on Monday, April 10, and will open for business at regular hours. The first weekly advertising for Carlie C’s will begin April 12 and run through Tuesday, April 18, in time for Easter. The weekly advertised special will be effective from Wednesday through Tuesday and can be found in the Sampson Independent and online at www.carliecs.com on a weekly basis, the letter states.
“During the next few months, Carlie C’s will be adding variety, adjusting assortment and making capital improvements,” the letter tells customers. “In addition, Carlie C’s will be lowering thousands of prices. If there are items that you would like to see carried in your store, then please make the manager on duty aware of the request so that we can go to work on fulfilling it.”
Paramount Foods Inc., founded by brothers Jesse and Elmon Lindsay and Moses King, operated the stores in Sampson County since December 1963, employing 230 associates across its four locations. Promise Foods, headquartered in Dunn, is a regional operator of supermarkets in eastern North Carolina and operates 24 Carlie C’s IGA supermarkets in eight different counties.
In its March announcement, Paramount leadership said many factors went into the decision.
“After careful consideration and strategic market review, Paramount Foods Inc., owner and operator of Piggly Wiggly supermarkets in Clinton and Roseboro, announced that it will sell its retail supermarket operations to Promise Foods,” a prepared statement read. “Paramount Foods Inc. made a strategic decision to sell these locations only after careful consideration.”
They noted that “Promise Foods plans to continue to operate as Piggly Wiggly subject to franchise approval.”
However, that franchise approval was not granted, meaning that not only is the era of Lindsay ownership of the Piggly Wiggly ending, but Piggly Wiggly’s presence in Sampson County is also decreasing substantially. With the conversion to Carlie C’s, the only Piggly Wiggly location in Sampson will be in Garland.
Together with King, the Lindsay brothers opened the Piggly Wiggly at the Jordan Shopping Center, the first of several Piggly Wiggly grocery stores they would operate in the area. They were working at the Colonial Store on College Street when businessman Billy Ray Jordan approached them about operating a grocery store. They built the first store at Jordan Plaza and went on to establish two more in Clinton — on College Street and in Shamrock Plaza off Sunset Avenue — and another off N.C. 24 in Roseboro.
Jesse Lindsay served as president of Paramount Foods, a position his son Michael now holds, with ownership staying in the family. Lindsay’s death in February 2012 would be followed by brother Elmon’s passing two years later, in February 2014.
In the joint statement to customers, the presidents said that, regardless of the stores changing hands and names, the same foundation of quality customer service would continue.
“We anticipate that most all of the staff that has serviced you for decades will continue to provide you great service in the future with Carlie C’s,” the missive to customers concludes. “Carlie C’s IGA, like the Lindsay family and Piggly Wiggly, desires to be a partner in this community and looks forward to serving you for many years to come.”
Reach Managing Editor Chris Berendt at 910-249-4616. Follow the paper on twitter @SampsonInd and like us on Facebook.