A new pullout featuring information on the latest TV listings and entertainment news, plus games, puzzles and local advertising, can be found in today’s Sampson Independent and will be offered every weekend throughout the year.
It is an effort by the daily newspaper to add value to its offerings with no additional cost to readers.
“This is something we wanted to do for our readers,” said SI Publisher Sherry Matthews. “Many of our subscribers have been asking us to bring back the TV listings, much like what they see in larger, regional papers. We heard them, and thanks to Scott Champion and Champion Media, our parent company, we are now able to do just that.”
But the new pullout is far more than just a TV guide. Called TVWeek, the new guide has the latest in entertainment news, offers games like a TV word search and Sudoku and includes listing of the week’s hottest in regular and special programming.
“We like providing readers more value in their newspaper,” Matthews said. “In addition to all the local news we try to provide Tuesday through the weekend, now our readers will have the added pullout that offers them something, quite frankly, many have been requesting for some time.”
What’s more, Matthews pointed out, TV Week will provide advertisers with a unique and different way of reaching readers, yet another value of the weekly pullout.
“We are always looking for ways to help our advertisers get more bang for their buck and, at the same time, provide them multiple ways to get their message out to consumers. We believe this guide, which publishes once a week, has a week-long shelf life and will be used by readers regularly, is perfect for many of our clients,” Matthews said, offering her thanks to the many advertisers which readers can now find in the guide.
“We hope our readers will like the guide as much as we think they will, and we urge them to support the advertisers they will see throughout the pullout. What’s more, we encourage readers to let us know what they think about the guide. I sincerely believe they will love it and, as usual, I want to hear from them personally,” Matthews stressed.
The SI publisher said she was thrilled that the newspaper was able to offer such a valuable tool to both subscribers and advertisers.
“We are always looking for ways to improve and offer value. I believe this is certainly one of those products.”
To comment on the new entertainment and TV guide, email Matthews at [email protected]